Dodo Rounded

Paratype has designed the corporate typeface for Dodo Pizza! It is an open sans-serif with rounded terminals. It is functional, variable and very friendly.

D

Upper case width 875

D

D

Type weight

D

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Make
pizza
not
war

Боль·
шая
пеппе·
рони

389₽

Пицца 35 см

Всего

765₽

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ассир где же кассир где же

где же кассир где же кассир

ассир где же кассир где же

где же кассир где же кассир

ассир где же кассир где же

Before that Dodo Pizza used VAG Rounded for corporate typography. It matched the brand character and became recognisable, but there were problems as it has just two styles: light and bold, a limited number of characters and imperfect Cyrillic. We also made calculations and found out that as the pizza chain grew, we would need more and more licenses and very soon it would be too expensive.

We decided to create our own typeface with characters for the languages of all the countries where we have or are going to have our pizza chain, with “our” mood, with all the necessary fonts. ANd what it most important we needed a good Cyrillic type. We analyzed these criteria and selected Paratype.

Here is what we got:

Dodo Rounded is a rounded sans-serif with normal proportions. There two axes of variation: the uppercase width varies from narrow to extra wide and the type weight varies from extra light to demi bold:

The typeface supports Russian, English, German, Polish, Romanian, Slovenian, Finnish, Hungarian, Uzbek, Czech, Bulgarian, Ukrainian, Belarusian and 80 other languages:

The character set covers all designers’ dreams. The type has monospaced and superscript numbers for price tags, currency symbols for all the countries where the pizza chain is represented, single-storey letter “a”, slashed zero for promo codes, standard ligatures and other alternate characters:

The text mood and pattern stays the same and the typefaces’ design is very balanced in any language:

This project is a result of a long way, with lots of dead ends, misunderstanding and going in circles. Frankly speaking, at one moment one of us even said: “are we sure we wanna do it? Maybe we should fix the losses and stop wasting time?” But Dodo Pizza is a company with a high culture of personal responsibility. The determinant factor was certain persons’ belief in this project, so it worked out.

Presenting Dodo Rounded to the team:

Examples of use: